Johnnie To and You: 30-Second Organ Donation Short Film Creative Contest -
This contest, organized by Will In Action, marked Hong Kong’s first-ever short film competition centered around the theme of organ donation. The goal was to encourage participants to unleash their creativity by producing 30-second short films that promote a culture of organ donation registration. The contest’s theme was ‘Action!’
Renowned international film director Johnnie To served as the chief judge for the event. Thanks to widespread support, the contest successfully reversed the trend of declining organ donation registration numbers for two consecutive years, achieving an impressive increase of over 30%!